In the final chapter of the book How Google Works by Eric Schmidt and Jonathan Rosenberg, they pose questions that every industry should ask themselves.
- What could happen in your industry in the next five years?
- What could change the most quickly?
- What would stay the same?
- How would a smart, well-capitalized competitor attack your company’s core business?
- How would it take advantage of digital platforms?
- What is your company doing to disrupt its own business?
- Do company leaders use your products?
- Do customers love your products? Or are customers locked-in to using them?
- What is the switching cost?
- Who advances more in the company: information hoarders or routers?
- Is your company located in the right place to attract talent?
I would combine these questions with the main questions from the book Tilt by Niraj Dawar about shifting a company’s focus from profit and loss regarding products to profit and loss for each customer segment. http://strategytilt.com
- Why do your customers buy from you and not the others?
- What costs and risks (associated with buying your product) can you reduce for your customers?
- What are the hidden costs associated with searching /purchasing/ using your product?