Weaponized Social Media

In the article, “Robert Mercer: the big data billionaire waging war on mainstream media” by Carole Cadwalladr, Cadwalladr discusses the power of social media. For example, Facebook can be used to predict a person’s personality. This is done by measuring 150 “likes”. “[W]ith knowledge of 150 likes, their model could predict someone‚Äôs personality better than … Continue reading Weaponized Social Media